May 22, 2025
How the Lexus LS 400 Revolutionized the Luxury Car Market
Toyota's 1989 Lexus LS 400 stunned Cadillac engineers and cracked a market ruled by Cadillac, Lincoln, Mercedes, and BMW
December 9, 2024
Why Toyota Might Be Right About EVs All Along
As EV sales stumble and rivals post losses, Toyota's hybrid- and hydrogen-first strategy, shaped by Japan's 94% energy i
May 28, 2024
The EV Revolution: Is Japan at a Crossroads?
As the world shifts to battery EVs, Japan's automakers like Toyota and Honda cling to hybrids and hydrogen, risking thei
December 18, 2023
Is Toyota Playing It Smart or Falling Behind on EVs?
Toyota resists an all-in EV push, citing battery energy density limits and diverse global markets while rivals commit he
October 5, 2023
Toyota's Journey: From Looms to Global Dominance
Founded by Kiichiro Toyoda from a loom business, Toyota rebuilt after WWII and conquered the U.S. through resilience and