December 27, 2025
The Monolith Secret: How One Algorithm Stole 76 Minutes a Day
As TikToks US operations near a $14 billion sale, the deal exposes that the real value lies in Monolith, the recommendat
February 14, 2025
What Lies Ahead in TikTok's Uncertain Future?
A U.S. House bill could force ByteDance to sell TikTok within six months or face a ban, driven by national security fear
October 6, 2024
The Rise and Fall of BeReal: From Viral Hit to Decline
BeReal pitched unfiltered authenticity as Instagram's antidote, growing via paid college referrals and a 2022 TikTok boo
September 2, 2024
TikTok: Super App or Supernova?
With over 2 billion downloads and a billion daily users, TikTok's AI-driven feed and ad monetization redefine social med
April 15, 2024
Digital Battlefields: Social Media and Israel-Palestine
TikTok and X bypass traditional media gatekeepers, letting unfiltered narratives shape global youth perceptions of the c
April 14, 2024
YouTube's Revenue Decline and the Shorts Dilemma
YouTube ad revenue fell for the first time across three quarters, as Shorts battles TikTok while risking cannibalizing p
March 13, 2024
Why Instagram Could Be the Next MySpace
With only 8% of users aged 13-17 and copycat features losing teens to TikTok and Snapchat, Instagram shows warning signs
March 12, 2024
TikTok's Monetization Crisis: The Clock Is Ticking
TikTok pays just $0.02-$0.04 per 1,000 views versus YouTube's far higher rates, as a young user base deters advertisers.
February 22, 2024
BookTok: How TikTok Revolutionized Reading
With #BookTok videos topping 179 billion views, TikTok creators drive titles like 'It Ends With Us' onto bestseller list
February 21, 2024
Selling on TikTok and Taobao: The Livestream Boom
Livestream commerce on TikTok, Taobao, and Facebook Live blends entertainment with real-time shopping, reshaping how bra
February 2, 2024
TikTok's E-Commerce Deal With GoTo in Indonesia
Facing an Indonesian crackdown, TikTok invested in GoTo's Tokopedia to revive its e-commerce arm, gain logistics, and ea
January 3, 2024
The Short-Form Content Bubble: Big Tech Pulls Back
Meta's Reels cost $500M a quarter cannibalizing its own users while TikTok extends videos to 10 minutes, signaling a sho
October 31, 2023
ByteDance: Navigating Geopolitical Tensions on the Global Stage
From Toutiao to TikTok, how ByteDance used AI personalization to become a $100B+ tech giant caught in U.S.-China geopoli
October 31, 2023
Secrets Behind TikTok's Meteoric Rise From Douyin to Global
From China's Douyin to a global giant, ByteDance's TikTok absorbed Musical.ly and overtook Twitter, Snapchat and LinkedI