September 27, 2024
The Incredible Rise, Fall, and Rise Again of T-Mobile
After a blocked $39B AT&T merger and a discount-brand image, T-Mobile reinvented itself to become a top-three US wireles
August 29, 2024
Sprint's Spectacular Fall: A Tale of Missed Opportunities
Once a scrappy underdog rivaling AT&T and Verizon, Sprint's strategic blunders, notably the ill-fated Nextel merger, led
March 10, 2024
T-Mobile's Rise: From Near Bankruptcy to Telecom Titan
Stunted by AT&T's iPhone monopoly, T-Mobile rebounded under John Legere's disruptive 'Un-carrier' strategy to become a $
February 16, 2024
The Rise and Fall of Sprint
From 1800s railroad telegraph lines to a Fortune 500 carrier with 50 million customers, Sprint's merger-heavy path ended
January 8, 2024
T-Mobile's Team of Experts Model Reinvents Customer Service
T-Mobile's TEX model replaces scripted call centers and individual metrics with collaborative teams and empowered reps a