March 4, 2024
Coke vs. Pepsi: Why Branding Trumps Taste
The Pepsi Challenge proved people preferred Pepsi's taste, yet Coke's emotional brand and distribution kept it on top, s
January 4, 2024
The Bottled Water Illusion: Marketing Tap as Gold
Bottled water outsold soda in 2016, yet most can't taste a difference from tap. Coca-Cola, Pepsi, and Nestle made an ill
December 17, 2023
The Fading Fizz: How Coca-Cola Lost Its Sparkle
After Goizueta's 7200% stock surge, Coca-Cola's revenue fell a third from 2012 to 2020 while Pepsi's grew, eroding its m