August 15, 2024
From Gym Class to Grown-Up: The Evolution of Axe
How Axe outgrew its teenage "shower in a can" image and provocative ads to reposition itself in fine fragrance for a mor
December 29, 2023
How Imposing Male Staff Boost Men's Shopping Habits
A Swedish furniture study found men spent significantly more when greeted by tall, athletic male staff, hinting at rival