November 6, 2025
What Trump's 2016 Win Teaches About Branding
By using polarizing statements to earn an estimated $2 billion in free media, the 2016 Trump campaign offers a marketing
December 18, 2024
Transient Advantage: Strategy for a Fast-Changing Economy
Rita McGrath argues sustainable competitive advantage is dead; winners now continually create, exploit, and abandon shor
September 22, 2024
How Airbnb Shook Up the Housing Market and Came Out on Top
From renting air mattresses in 2007 to a luxury rental giant, Airbnb reshaped home and rent prices while thriving on the
March 15, 2024
How Keurig and Nespresso Redefined Coffee Rituals
Single-serve brewing jumped from 7% of US households in 2011 to 40% in 2020 as Keurig's K-Cups and Nespresso's pods resh
March 10, 2024
The Kodak Paradox: How the Photography Pioneer Missed the Picture
Kodak invented the digital camera in 1975 but treated it as a side project, clinging to film until bankruptcy ended its
February 19, 2024
10 Reasons Innovation Doesn't Have to Mean Disruption
Nondisruptive creation builds entirely new markets without displacing existing ones, addressing unexplored problems and
January 12, 2024
Procter & Gamble: Innovating From Within
Under Kathy Fish, P&G pursues 'irresistible superiority' to renew internal innovation as historic strengths become liabi
December 15, 2023
The Fall of the Swedish Mechanical Calculator Industry
Facet dominated mechanical calculators for decades until the 1961 Anita electronic calculator and strategic missteps dro