March 24, 2024
JNCO Jeans: The Rise, Fall, and Comeback of '90s Denim
JNCO's ultra-wide 50-inch leg jeans defined '90s skater fashion, but going mainstream halved sales by 1999 and triggered
February 16, 2024
The Timeless Appeal of Levi's: A Century-Old Denim Icon
From Gold Rush dry goods to Jacob Davis's riveted jeans, Levi's endures through constant innovation and a consistent bra