March 13, 2025
The Legendary Comeback of American Computer Brands
After losing ground to Asian rivals, Dell, HP, and Apple reclaimed nearly 47% of the global PC market as buyers prioriti
October 15, 2024
How Michael Dell Gambled His Fortune and Came Out on Top
Michael Dell borrowed $19.4B to take Dell private in the largest tech leveraged buyout ever, then pivoted from consumer
April 28, 2024
Revolutionizing Laptop Upgrades: How CAM 2 Changes the Game
Dell engineer Tom Schnell's CAM 2 memory standard is 57% thinner than SODIMM, improving airflow, performance, and the ea
March 20, 2024
The Rise, Fall, and Pivot of Dell Technologies
Michael Dell started in his dorm with $1,000, cutting out the middleman to build a direct-sales PC empire that hit $40 m
February 6, 2024
American Megatrends: The Company Behind Your BIOS
American Megatrends built motherboards for Dell and even the space shuttle before pivoting to BIOS firmware that runs on
January 16, 2024
Revamp Your Contracts: Building Better Strategic Partnerships
Rigid contracts strained the Dell-FedEx partnership. Relational contracts use a five-step method built on trust, shared
January 5, 2024
Dell: The Roller Coaster Journey of a Tech Giant
From Michael Dell's 1984 dorm room to a Fortune 500 leader, Dell's direct-to-consumer model thrived before complacency c