January 11, 2025
How Barbie Was Born and Became a Billion-Dollar Toy
Ruth Handler turned a risque German novelty doll into Barbie, overcoming Mattel's resistance to sell 300,000 in year one
March 9, 2024
The Mattel Story: From Toy Titan to Scandal and Redemption
From a 1945 garage making picture frames to Barbie and Hot Wheels, Mattel's rise included a bold Mickey Mouse Club bet a
March 2, 2024
Barbie and Birkenstocks: A Fashion Revolution
After a star turn in the Barbie film, Birkenstock rode a Gen Z comfort trend to a $1.5B IPO valuing the sandal maker at
February 17, 2024
Hasbro vs. Mattel: The Battle of the Toy Titans
From Monopoly to Barbie, Hasbro and Mattel pioneered TV toy advertising and built rival empires over decades of fierce c