#apple

From a slow 2007 start against Nokia to the game-changing App Store, trace how Apple's iPhone surpassed Samsung to lead

Siri struggles with technical debt and bad press as rivals launch generative AI, raising questions about Apple's next mo

After losing ground to Asian rivals, Dell, HP, and Apple reclaimed nearly 47% of the global PC market as buyers prioriti

Through Modi's "Make in India" reforms and incentives, India is luring Apple iPhone production and semiconductor giants

With sales plateauing and upgrades incremental, manufacturers showcased AI phones at Mobile World Congress hoping to rei

Public rivals quietly depend on each other: Netflix pays Amazon's AWS over $333 million a year, enriching the very compe

Johny Srouji and John Ternus trace Apple's chip journey from a 40-person A4 team in 2008 to the M3 series, fusing hardwa

Apple complies with the EU's Digital Markets Act by opening iOS to alternative app stores and payments, but on its own t

Qi2 brings MagSafe-style magnetic alignment to Android, reducing overheating and misalignment while enabling faster, mor

The translucent, candy-colored iMac and iBook of the late '90s ditched the floppy disk for CDs and became cultural icons

How Steve Jobs' 1997 return, a 70% product cut, and the Microsoft deal pulled Apple back from 90 days of bankruptcy to a

Netflix runs on Amazon's AWS for $333M a year and Apple buys Samsung displays, revealing how public tech rivals quietly

As Tim Cook hints at retirement, COO Jeff Williams, services chief Eddy Cue, and marketing VP Greg Joswiak emerge as lea

Apple's China win rests on a positive government relationship, high-spending urban consumers, and the vacuum left by Hua

Google pays Apple $20 billion a year to be the default iPhone search engine, nearly pure profit, even as Apple still rel

Apple spent $573 billion on buybacks in a decade, nearly $100 billion a year. We examine whether this lifts shareholders

Despite its luxury image, Apple's 20-25% net margin trails Google, Nvidia, and even Visa, with the iPhone 13 earning rou

Apple's third co-founder, Ronald Wayne, was the steadying adult to Jobs and Wozniak before selling his stake, a decision

As smartphone sales plateau, Apple quietly lowered iPhone entry prices, from the $750 XR to the $400 SE, while keeping i

Apple's 2007 iPod Touch offered iPhone features without the phone at a lower price, becoming a hit before smartphones re

From the $17,000 gold Apple Watch Edition to mass-market lineups, Apple shifted from luxury positioning to broadening it

With $191.83 billion in reserves, Apple used the "Double Irish with a Dutch Sandwich" and IP allocation through Ireland

Apple may bypass traditional carriers with satellite internet, extending its self-reliance strategy to challenge SpaceX'

The stories behind Apple, Amazon, and Google's names, from Steve Jobs' fruitarian commune to Bezos rejecting "Kadabra" f