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Employee Experience as Strategy: Lessons From IBM

IBM treats employee experience like customer experience, co-creating onboarding, learning, and workplace design with staff to drive engagement.

Hello, LinkedIn Family! Today, let's explore how companies like IBM are revolutionizing the workplace by putting employee experience at the forefront, much like customer experience. It's a game-changing approach that's reshaping people management! 🚀

🎉 Employee Experience: The New Frontier

IBM, a global tech giant, has taken a bold step by focusing intensely on how employees experience the workplace. Their belief? Happy employees lead to satisfied clients. And guess what? It's working! 📈💼

🤝 Co-Creation: Employees as Partners

Gone are the days of top-down HR programs. Now, it's all about bringing employees into the design process. This shift from expert-driven to employee-driven strategies ensures that workplace solutions truly resonate with the workforce's needs. 🌍💡

🔄 Reinventing Onboarding

IBM revamped its onboarding process by viewing it through the employees' eyes. It's no longer just about orientation; it's about ensuring every aspect, from ID badges to network access, contributes to a positive start at the company. 🎓👩💻

📲 Learning and Development: A Digital Makeover

Think Netflix, but for learning! IBM has embraced digital platforms for employee education, offering personalized, role-specific content. This modern approach aligns with how people consume information today. 📚📱

🚀 NPS: A Measure of Success

Measuring the success of HR offerings with a Net Promoter Score (NPS) has raised the bar for employee satisfaction. It's no longer just about being "satisfied"; it's about creating experiences that employees are eager to endorse. 👍📊

🤖 AI in Learning

IBM's Watson Analytics is transforming learning by personalizing it based on employees' digital footprints. This AI-driven approach offers tailored recommendations for skills development, making learning more efficient and effective. 🧠🤖

🔄 Performance Management: A Co-Created System

IBM's performance management system, Checkpoint, was co-created with employees through an extensive hackathon. This approach has fostered a sense of ownership and pride, leading to increased engagement and feedback. 📈🤝


In summary, treating employees like customers and involving them in creating their work experience is not just a trend - it's a strategic move that pays off. Companies embracing this philosophy, like IBM, are seeing tangible benefits in engagement, productivity, and client satisfaction. Let's think about how we can apply these insights to our workplaces! 💡🚀

Originally published on LinkedIn .

Amr Elharony
Delivery Lead, Mentor, FinTech Author & Speaker — bridging banking and technology to deliver measurable digital transformation across MENA.

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