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Does Gamified Training Really Get Results?

Gamified corporate training swaps dull slides for challenges and rewards; KPMG's Globerunner lifted participating offices' fees by over 25%.

Welcome to the world of gamified corporate training! Are you wondering if turning learning into a game can truly enhance employee performance? Let's dive into the exciting realm of gamified training and its impact on the workforce.

Gamification in Corporate Training: More Than Just Fun and Games

  1. Revolutionizing Learning: Imagine replacing dull PowerPoint slides with engaging games. That's what gamified training offers โ€“ an interactive learning experience that incorporates challenges, instant feedback, points, and even a bit of friendly competition. ๐ŸŒŸ๐ŸŽฒ
  2. KPMGโ€™s Leap Into Gamified Training: KPMG's experiment with gamified training, KPMG Globerunner, is a stellar example. Employees created characters and "raced around the world," answering questions related to the firmโ€™s services. This innovative approach aimed to deepen their understanding and spot business opportunities more effectively. ๐ŸŒ๐Ÿ’ก

Gamified Training: The Results Speak for Themselves

  1. Boosting Performance Metrics: The impact? A whopping increase of over 25% in fees collected by offices participating in the training. The number of clients rose by up to 16%, and opportunities from new clients grew by as much as 22%. Clearly, gamified training isnโ€™t just play โ€“ itโ€™s a serious performance booster. ๐Ÿ“Š๐Ÿš€
  2. Engagement Matters: The more employees engaged with Globerunner, the better they performed in their roles. This highlights an essential aspect of gamified training: employee participation can turn these tools from mere games into powerful performance enhancers. ๐Ÿ•น๏ธ๐Ÿ“ˆ

Leadership Participation: A Game Changer in Training

  1. Encouraging Employee Involvement: Leader participation played a pivotal role. The more leaders engaged with the platform, the more employees followed suit. This leadership model helped break the perception of training as a distraction, reinforcing its importance. ๐Ÿ‘ฉ๐Ÿ’ผ๐Ÿ‘จ๐Ÿ’ผ
  2. Setting an Example: When leaders actively participate in gamified training, it sends a powerful message: training is not only acceptable but beneficial and encouraged during work hours. This shifts the culture towards embracing learning as a critical aspect of work. ๐Ÿ†๐Ÿ“š

Strategic Recommendations for Effective Gamified Training

  1. Fostering Managerial and Employee Enthusiasm: Emphasize the significance of managerial participation. When leaders are visibly engaged, it legitimizes training for employees and enhances its perceived importance. ๐Ÿค๐ŸŽฎ
  2. Setting Office-Wide Performance Goals: Remember, gamified training isnโ€™t a magic solution for disengagement. Itโ€™s most effective when offices set collective performance objectives, capitalizing on the collective momentum of a motivated workforce. ๐ŸŽฏ๐Ÿ‘ฅ
  3. Patience is Key: Donโ€™t expect overnight success. Most performance improvements at KPMG took hold months after the introduction of the training. Itโ€™s a gradual process that builds up as employees deepen their mastery of the content. ๐Ÿ•’๐ŸŒฑ

Gamified Training: A Lasting Impact at KPMG

  1. Sustained Benefits: Even after the study concluded, KPMG's employees continued to reap benefits from Globerunner. This persistence demonstrates that gamified training can have a long-lasting positive impact on employee performance. ๐Ÿ“ˆ๐Ÿ› ๏ธ
  2. The Future of Corporate Training: As gamified training evolves, it's set to transform how employees learn and grow within their organizations, making learning an integral, enjoyable, and impactful part of their professional journey. ๐ŸŒ๐Ÿš€

In conclusion, gamified training, when executed thoughtfully and over time, can significantly improve employee performance. It's not just about making training fun; it's about creating an immersive and interactive learning environment that motivates and engages employees, leading to tangible results. ๐ŸŽฎ๐Ÿ’ผ

Are you ready to embrace the future of corporate training with gamification? Share your thoughts on how gamified training can revolutionize learning in your organization! ๐Ÿš€โœจ

Originally published on LinkedIn .

Amr Elharony
Delivery Lead, Mentor, FinTech Author & Speaker โ€” bridging banking and technology to deliver measurable digital transformation across MENA.

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